World Vision's Marketing Strategy Case Study Example | Topics and Well Written Essays - 500 words

World Vision's Marketing Strategy - Case Study Example One main point that can be noticed in this case is the innovation that has been applied in the marketing in the church as the publications, as these are the ones that can make people more aware of the strategies and goals that World Vision has. Walker, (2008) say that in case of the marketing strategy that has been used on the general New Zealand public is not innovative enough and it has failed to attract the audience from the country. The same kinds of the marketing starategies have been used by all the other charity organizations. The television ads need to make the audience realise the fact of the poverty as well as the horrors that are associated with it. The advertisements have been using the celebrities and this has been the most commonly used strategy these days which has not been too effective. Bradley, (2005) says that in order to raise more and more money and to gain more exposure there is an increasing need for the sponsors especially in the case of the organizations which are working on the char